Corporations and small businesses have used video as a tool of the trade for decades—arguably since film was invented. Today, video is one of the most widely used methods of receiving and relaying information. As the popularity of video grows,
Today’s businesses understand the importance of an effective corporate video. Professionals use them for various purposes, from promoting products and services to customers to training new hires during orientation. It makes sense for people to gravitate toward video content for
In this article, we’ll cover: – Video represents one of the most common ways people consume content. The same rules apply to your business. An effective training video delivers vital knowledge or information to targeted groups, like employees. No two
Table of Contents – Choosing the best medium to deliver information to colleagues, clients, consumers, and vendors will make a lasting impression on your audience. Commercial or corporate videos offer all businesses a way to showcase their creativity and draw
Table of Contents – This question above is more common than you think. Frequently, our clients ask us about it. “What are the pros of animation?”, “What are the cons of live action?”, “Which is better?”. What are the correct
In this article, we’ll cover: – Undoubtedly, video marketing is fast becoming the most popular way of reaching customers in the digital era. Videos also have a way of captivating an audience’s attention and delivering messaging and information in an
With the changing circumstances as a result of COVID-19, many companies are no longer able to meet in-person with their staff. Where able, companies and their workers are shifting to an online model where they can work from home to
According to the government of Canada Small Business stats, there are almost 2 million businesses in Canada. The number three problem for these business, after lack of capital and recruiting, is marketing and discoverability. It is also a fact that
In the past year, I’ve noticed that people are more aware of the importance of using videos for marketing. 2020 has been the year of content- Netflix. Amazon Prime, YouTube- people cannot get enough content. And that has translated into
