The medium is the message
As Marshall McCluhan said “the medium is the message”. And so it is with social media videos. When we make a plan for a corporate video, we are always thinking about the platform upon which it will appear. This affects the story, the visual treatment, and of course, the way we output the content.
While a video marketing campaign often includes a plan to distribute the same video on multiple platforms, we always consider the slight pivots necessary to make it resonate with each unique audience.