As Marshall McCluhan said “the medium is the message”. And so it is with social media videos. When we make a plan for a corporate video, we are always thinking about the platform upon which it will appear. This affects the story, the visual treatment, and of course, the way we output the content.
While a video marketing campaign often includes a plan to distribute the same video on multiple platforms, we always consider the slight pivots necessary to make it resonate with each unique audience.
We have produced a number of YouTube series for clients. They are so fun to make but require a ton of dedication and resources. With YouTube series, you have to jump in with both feet and be prepared to work hard (and smart) to make the series a success.
It’s best to start with a strong understanding of your audience and your brand. And, yes, though it has become a cliche to say this, authenticity is key.
Let’s discuss your vision. Contact us today to get the ball rolling.
