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Undoubtedly, video marketing is fast becoming the most popular way of reaching customers in the digital era. Videos also have a way of captivating an audience’s attention and delivering messaging and information in an easy-to-understand way that sticks with them. This is why among businesses that use video, 93% feel that it increases their user’s understanding of their products and services.

With the changing circumstances as a result of COVID-19, many companies are no longer able to meet in-person with their staff. Where able, companies and their workers are shifting to an online model where they can work from home to ensure that everything keeps moving, or with limited staff in-house.

According to the government of Canada Small Business stats, there are almost 2 million businesses in Canada. The number three problem for these business, after lack of capital and recruiting, is marketing and discoverability. It is also a fact that video is the fastest growing and most popular new form of marketing. Therefore, it goes without saying that any company should have an effective video marketing strategy.

In the past year, I've noticed that people are more aware of the importance of using videos for marketing. 2020 has been the year of content- Netflix. Amazon Prime, YouTube- people cannot get enough content. And that has translated into business communications as well. While awareness is high, many still need to learn the nuance of all the genres and formats that corporate videos can take, depending on your marketing objective.

Are you looking for video production in Toronto? From my experience with clients, I have realized that most companies in need of video production are not aware of what to look for in a video production company. Since videos are a very powerful marketing tool and have a high return on investment (ROI), the video production company you select should be able to deliver to the highest production standards.

When it comes to digital marketing, videos are a must-have as they help generate 66% more qualified leads than other marketing tools.  On top of that, they help increase brand awareness by over 50%. Among the various ways companies can use videos, animations and explainer videos are arguably the most effective.

When it comes to digital marketing, video content is no longer just a great addition to your marketing strategy, but an essential aspect. It is estimated that 82% of online content will be videos by 2022, which is 15 times higher than in 2017. Also, video content is 50 times more likely to drive organic search than plain text.

Are videos part of your marketing strategy? If not, you are missing out on an incredible tool for reaching customers and boosting conversions. Video marketing is currently touted as the future of digital marketing, and with good reasons. The consumption of video content has been on a steep upward trajectory, and many consumers want to see more video content from their favourite brands.

One thing you may not know about me is that I'm a real worrywart. A few weeks before this outbreak my family was trying to convince me to go on a cruise. I told them I would never want to go on a cruise- not for reasons of fears of a pandemic,  but my complaint was- what if a lunatic snuck a gun onto a cruise ship? We'd all be sitting ducks. I get teased about that now (good thing we didn’t go on the murder ship!). but hey I guess ultimately I was right :-) so suffice to say as a natural-born worrier this has not been an easy ride for me.