Are you aware that a majority of customers, when asked, prefer learning about products and services through videos? The demand and effectiveness of videos as digital marketing tools is increasing in popularity every year. Video is now everywhere in part due to science: our brains process visual information 60,000 times faster than words.
And in part due to business: content-based (especially video-based) marketing is said to increase qualified marketing leads 512% and revenue by more than 6x.
Animation Video Production Company
Video ads have been around for a while. However, unlike in previous years where they were reserved just for television, today, video content is mostly consumed on smartphones and other devices. Due to the immense content available online, web users are highly selective about the content they choose.
Therefore, for your video marketing campaign to be effective, your videos must be engaging from start to finish. The goal of any marketing campaign is to boost sales or create brand awareness. Whichever the case, there’s no better way to achieve your objective than by working with a custom animated video production company.
Animation production services can help your brand stand out from your competitors as they are a unique and engaging way to deliver your message to consumers.
Animation Production Services
Whether you are planning on releasing a new product or you want to keep your brand lingering in your consumers’ minds, custom animated corporate videos can help you achieve this. Compared to live-action videos, there’s more financial and production flexibility that comes with animation production services.
Animation can be precisely aligned with your brand, leaving nothing to chance. Custom corporate animation videos allow total creative freedom and there are no limits to the imagery you can use to convey your message.
Best Practices for Creating Effective Custom Animated Corporate Videos
Custom animated videos are a powerful marketing tool. They are engaging and deliver messages in an easily understandable method. However, they can also be ineffective if the right approach is not used. As with any advertisement, it is important to determine who your target market is and come up with a suitable concept. A custom animated video can be fun and playful, but it must also have a certain degree of professionalism.
The following best practices should always be observed:
- The presentation should be easy to follow
- The message should be simple, clear, and concise
- The style and tone of the video should match your brand personality
- Hire an experienced voice over artist
- Ensure the background music is suitable for the theme
Fortunately, professional animation video production services have experience in all of these practices and will provide assistance to help you get it right.
Create Custom Animated Videos for Your Business
Undoubtedly, custom animated video services can be beneficial for your business. The videos allow you to pass information in a unique and engaging manner. More importantly, they give you a chance to present your brand in a way that cannot be imitated. With creative freedom, you can create new characters and personalities that will only be associated with your brand.
Frequently Asked Questions
1. Are custom animated videos effective?
The goal of any marketing tool is to capture the attention of consumers and pass on information. Custom video animations offer just that. They keep viewers glued to devices from start to finish, and they pass information in a way that’s easy to remember. Since they’re designed to be entertaining, they have a high likelihood of being shared on social media.
2. What are the benefits of custom animated corporate videos?
In addition to being engaging and easy to understand, custom animated corporate videos have benefits such as creative freedom, financial flexibility, and post-production flexibility. As such, you can come up with unique concepts and refine them before releasing your video to consumers.
3. Is there a secret to custom animated videos?
In general, custom animated videos are very effective. However, with the right concept and a great motion graphics video production company, they have the potential to go viral. All you need to do is take your time to develop something unique and captivating that consumers will resonate with.
4. Why choose animated videos over other types of videos?
Although video marketing is an effective marketing tool, it is important to distinguish your company from other businesses. Custom animated videos allow you to create something that can only be associated with your brand. If well-executed, a custom animated goes beyond marketing and becomes a way to build a special connection with your customers.
Never Compromise on Quality
When developing a custom animated video, you want it to be informative, creative, and easy to recall. However, if the execution is bad, the video will be ineffective. This is why it is crucial to seek professional animation production services. Contact Bee Video Production today for captivating custom animated corporate videos.