Undoubtedly, video marketing is fast becoming the most popular way of reaching customers in the digital era. Videos also have a way of captivating an audience’s attention and delivering messaging and information in an easy-to-understand way that sticks with them. This is why among businesses that use video, 93% feel that it increases their user’s understanding of their products and services.
For businesses that want to initiate a video marketing campaign, the first step is selecting a reliable studio in Toronto. In my years of experience, I have realized that there are several key factors that distinguish top-notch studios from the rest. At Bee Video, we focus on providing outstanding results for our clients with our animated videos, live-action work, and video production services. We strive to make the entire process easy and deliver an excellent finished product.
In this article, I’ll take you through some of the pointers for selecting the perfect animation studio in Toronto and explain why utilizing video content is a must for your business.
One thing that has come with the digital era is increased access to information. With the popularity of social media and the increasing number of websites available, there is a lot of content competing for the same audience. As a result, the attention span of web users has decreased. One study shows that between 2017 and 2019, the average amount of time spent on a website went down by 49 seconds.
To put it simply, if the content does not captivate users quickly, they’ll shift to other platforms. This is where animation studios come in. Unlike other forms of content, videos offer both visual and audio stimulation that can help capture your audience’s attention.
More importantly, they are the ideal medium to communicate with your audience because they allow businesses to break down complex data into simple concepts that are easy to grasp. By using visual cues combined with audio explanations, information is more likely to resonate with a viewer. For this reason, marketers report their audiences have a better understanding of their products and services when they work with an animation studio.
Today, the question is not whether you need video content, but which studio will best serve your needs. As more users choose to get their information from videos, the importance of having video on your site is evident. Predictions from the Cisco Annual Internet Report show that 82% of consumer internet traffic will be made up of online videos by 2022. That’s fifteen times higher than it was in 2017.
Many of my first-time clients do not have a clear picture of what type of videos we can create for them and what they can be used for. Some of the most effective choices can include:
In general, corporate videos are all video communications used by an organization both internally and externally. They can serve a wide range of purposes, such as to train staff, advertise products or services, and present information about your company.
Animated Explainer Videos for Business
Through animated explainer videos, we can help make corporate videos more effective. These videos allow brands to deliver complex concepts in a simple and very engaging way. However, to get the desired results, there should be no compromise in production quality. This is why it’s necessary to use a reputable video production company in Toronto for your projects.
Video production is not just about producing videos but also creating content that drives your brand forward. Great production companies know that each video must be high-quality, engaging, and insightful for the target audience.
More importantly, they understand that the purpose of creating video content is to attract customers. Therefore, each video should be designed to put your brand at the forefront and leave a lasting impression.
When choosing which studio to work with in Toronto, there are several things to consider. I’ve found that these things can help you make the right decision:
Check Their Portfolio
As you assess each studio, begin by reviewing their portfolios. This is how you will know what types of videos they create and the clientele they have worked with previously.
Find Out About Their Industry Experience
With animated video production, there’s no substitute for experience. The skills required to bring concepts to life clearly and creatively are mastered over time. Even with the best creative team, a company can struggle to deliver the desired results without the necessary production skills.
Looking at their experience and portfolio will give you a clear indication of what to expect on your project.
Ask About Their Production Process
The production process of animated videos is unique and has various integral elements. These can also affect the cost of production. Top animation studios follow specific steps during production. Each step is carefully completed to guarantee the best results. At Bee Video, we leave room for feedback from our clients and make adjustments to ensure the end product is perfect.
They Should be Able to Meet Deadlines
Depending on the reason you’re creating video content, it may have a tight deadline for completion. As such, the production process must be completed on time. Assess each studio’s ability to deliver on time before making a final choice.
Animated videos don’t need you to film in person, which is something that isn’t possible with live-action projects. This is great for situations where you may not be able to work closely with the other people involved. For example, if you like a particular animation studio’s work, but their office is in another country, you can still partner with them. Whether due to distance or situations like the recent pandemic, animated videos are an excellent option for getting your project completed.
Looking for an Animation Studio in Toronto?
Are you in need of an animation studio and video production company in Toronto? Look no further! At Bee Video, we have the perfect blend of expertise, experience, and passion for creating unique, high-quality videos. Whether you are right next door or across the globe, you can count on top-notch services from us. We love working with a variety of clients on unique and exciting projects and helping to bring their ideas to life.
Some of the types of video content we create include training videos, explainer videos, live-action videos, and animated storytelling videos. As a results-driven company, we want to make sure that each client gets the desired results.
When it comes to animation studios, Bee Video has been setting the pace in terms of quality production, timely delivery, and customer satisfaction. We invest the time and effort required to create story-driven videos that are captivating and boost engagement. With such content, you can deliver messages clearly and concisely while fostering personal connections with your audience. Contact us today to begin working with a top-notch production company in Toronto!