In the past year, I’ve noticed that people are more aware of the importance of using videos for marketing. 2020 has been the year of content- Netflix. Amazon Prime, YouTube- people cannot get enough content. And that has translated into business communications as well. While awareness is high, many still need to learn the nuance of all the genres and formats that corporate videos can take, depending on your marketing objective.
Among the video production services I offer, live-action videos are a suitable option for many businesses. Read on to find out when and why a live-action video can work for you and how a video production company can help.
Video Production Services – Live-Action Videos
The need for video production services is increasing as more organizations realize how videos can help them achieve their marketing objectives. With the demand for video content rising exponentially, videos are expected to be the most shared form of content in the coming years.
Having a website is integral for your digital marketing efforts. However, without videos, it may not yield the desired conversion rates. Compared to text and other forms of content, videos are more engaging, and viewers can retain more of the marketing message. Utilizing video production services and creating great videos can help increase conversion rates.
In this regard, live-action videos can be particularly effective. However, it is crucial to work with a great video production company.
Why Does Live-Action Video Production Matter?
There are many types of video content that deliver great results for varying marketing objectives. Formats such as animated explainer videos can be quite engaging and entertaining as you can incorporate a wide range of ideas.
However, I’ve noticed that live-action videos can be more persuasive to viewers with the right video production services. This is because it uses actual human beings giving accounts of their experience with a brand, which makes it more relatable.
Live-action videos allow you to:
- Create credible testimonials
- Tell your story
- Promote services
- Create helpful training materials
A live-action video can be effective for all your video content needs. The good news is you do not have to look far for video production services. Bee Video Productions offers quality video production in Toronto, tailored to suit your brand’s needs.
Purpose of Live-Action Video
As an entrepreneur, I understand the need to draw value from every coin spent by the business. With a well-executed live-action video, the value will undoubtedly supersede the cost. They allow the user to get a glimpse of the product as it is used with real people.
This makes it easier for them to envision themselves using the products. More importantly, they are useful in educating and modelling desired behaviours in viewers. That feature makes live-action video production services a necessity when launching new products and services. Also, if you want to train your team on new processes, video production in Toronto can help.
The applications of live-action videos range from product marketing, employee orientation, trade shows, tutorials, and branding, among others.
Live-Action Videos Benefits
One of the main benefits of incorporating videos in your marketing strategy is that they stimulate viewers through audio and vision. Live-action videos take it a step further, making them not only engaging but more persuasive.
Since they involve actual people, the human factor makes them more relatable. This is because viewers can easily and quickly pick up emotions via tone and body language. Additionally, such videos are created with an instructive tone that is likely to urge the viewer to action.
Also, live-action videos do not have to be complicated. Remember, you are not creating a blockbuster movie. In my years of offering video production services, I have realized that you can have an effective live-action video without needing to add many complex elements. The key is to choose your locations, actors, writers, and camera angles wisely.
Compared to other types of videos, live-action videos typically take less time to be created. With the right video production services partner, your live-action video can be completed in four to six weeks.
Live-Action Video Creation Process
When creating live-action videos, Bee Video Productions follows a three-step process. These steps are pre-production, production, and post-production. Here’s what these video production services will entail.
Pre-Production
This is the stage that sets the tone for the video production services. It involves preparing all the necessary materials needed to bring the video to life. Your video production company will prepare a beat sheet, storyboard, call sheet, and work back schedule.
The beat sheet is used to identify the key moments in a video, whereas the storyboard offers a sequential video representation. The call sheet indicates when each production crew member will be needed on set and where filming will take place.
Production
Once all the details of the live-action video have been planned for, video production services proceed to the filming stage.
Post-Production
Even when filming is complete, there is a lot we’ll have to do as your video production services partner for your live-action video to be ready to air. This stage involves editing the video and adding elements such as sound effects and background music.
Types of Live-Action Videos
Video production services offer a wide range of choices for live-action videos. Here are the options you can choose from:
- Scripted narrative (Voice-over (VO) narration)
- Documentary-style case study
- Tutorial videos
- Testimonial/Interview case study
- Welcome/Who we are videos
- Educational videos and product demos
- Process videos
- Training videos
- Sales videos
- Interviews
One of the best features of live-action videos is their versatility, allowing them to be used for things such as:
- Giving product demonstrations during launch. This is especially useful with new video games and applications.
- Creating a walkthrough video to showcase your facility.
- Offering training modules, teaching courses, and creating sales and marketing videos for campaigns.
More importantly, as COVID-19 restrictions are being slowly lifted in Toronto, there’s no better time to seek video production services. A live-action video is the perfect tool to update customers on what to expect going forward.
Use the Marketing Tools You Already Know and Love
The live-action video we’ll create for you can be used with the platforms you know and love. These include your website, YouTube, Vimeo, Facebook, Broadcast, or Twitter. The video can be delivered to you in the industry-standard format of your choice.
Get Videos in Weeks, Not Months
Creating live-action videos can be tedious and time-consuming. This, however, is not a justifiable reason for you to wait months to get your video. Enshrined in our video production services process is the need to deliver high-quality content as soon as possible.
To achieve this, we assign a dedicated creative producer to ensure your video production needs are well cared for, and the project is completed on time and within budget.
Get Great Live-Action Videos with Bee Video Productions
Getting a high-quality live-action video is not just about getting video production services but finding a reliable partner with the best commercial video production team. In this regard, Bee Video Productions is the ideal partner. Our video production services are not just about completing projects but ensuring you draw the most value from each live-action video. Reach out to us today for video production in Toronto you can count on.