How to Choose the Right Video Production Company

Are you looking for video production in Toronto? From my experience with clients, I have realized that most companies in need of video production are not aware of what to look for in a video production company. Since videos are a very powerful marketing tool and have a high return on investment (ROI), the video production company you select should be able to deliver to the highest production standards.

In this article, I’ll highlight the most important things to look out for in a company when in need of video production.

Four Signs You Need A Video Production Company

1. You Need to Raise Awareness About Your Brand

Developing high-quality products and offering exceptional services is crucial for the success of a business. However, in today’s cut-throat consumer-driven market, quality alone is not sufficient to guarantee sales.

The level of competition is very high, and there are often many companies targeting the same customer. To avoid a scenario where your brand is invisible in the market, creating awareness is necessary. In this regard, video production is one of the most effective ways to help boost brand awareness.

When it comes to content, the demand for videos is increasing exponentially. Viewership has increased 258% on Facebook and 99% on YouTube since 2017. More importantly, videos increase a user’s retention capacity. In other words, compared to a format such as text, videos are easily shareable, offering a greater ability to raise the awareness of your brand.

2. You Need to Increase Traffic to Your Website

Websites are an excellent tool for generating and converting leads. The key to getting the most out of a website is increasing traffic. This, however, is easier said than done. With over 1.5 billion websites created and close to 200 million currently active, a lot of work needs to be done to increase visibility.

When users are looking up something online, they rarely scroll past the first page of search results. Therefore, for a website to generate the necessary traffic to increase sales significantly, it must rank on the first page. Along with other good SEO practices, it is vitally important to incorporate videos in your website.

By incorporating videos, a website will be 53 times more likely to rank on the first page of SERPs. In addition to increasing traffic, the engaging nature of videos keeps users on the site, thus reducing the bounce rate.

3. You Don’t Have the Resources In-House to Produce Quality Video Content

It is essential that any video you plan to create and use be high quality. Videos with poor editing, low-resolution, too many cuts, or excessive effects can do the opposite of what you are hoping for and end up damaging your brand.

Whatever the purpose of your video, from information, marketing, sales, or promotion, you need to be sure that people will want to watch it. A high-quality, well thought-out, and beautifully edited video will grab your viewer’s attention and encourage them to take the action you desire, whether that’s purchasing, visiting a web page, sharing a message and more.

If you do not have an in-house video team that can produce the quality content you need, you need a video production company.

4. To Increase Understanding of the Brand or Products and Services

The key feature of a consumer-driven market is that buyers have multiple options. Each obstacle they encounter while interacting with a company causes them to lose attention and pushes them to competitors. Therefore, brands must make the purchase journey as easy as possible.

This involves making the brand persona and values clear while ensuring product and service offerings are simple to grasp. An explainer or product video helps increase viewers’ understanding. The key to making compelling videos is to ensure they are equally entertaining and informative, things that are best achieved through a professional video production company.

How Bee Video Can Help with Our Video Production Services

At Bee Video Productions, we offer a wide range of video production services to meet our clients’ specific needs.

Live-Action Videos

Live-action video production helps brands effectively tell their stories. With our highly qualified team, all live-action videos are professionally planned, shot, and edited to ensure they meet the highest broadcast standards.

Consulting and Executive Producing

Our services also cover consulting and executive producing for those who are taking on the challenge of video or TV production themselves. This ensures that their hands-on production approach is supported by professional advice on matters such as equipment, lighting, and set design.

We also have experience in financing, budgeting and scheduling for bigger budget TV projects. Our experience in business affairs in Canada is invaluable for fellow producers who are navigating the broadcast and distribution world.

Custom Animated Corporate Videos

Our goal as a video production company is to be the best production company in Canada. With tons of video content competing for users’ attention, creating just any video is not enough to guarantee the desired results.

Each video must be unique and highly engaging to retain the viewers’ attention from start to finish. While this task seems easy, it takes years of experience to get it right. It also takes time, talent and technology, things that we pride ourselves in at Bee Video Production.

Top Five Things to Look for When Choosing A Video Production Company

When searching for a company that offers video production in Toronto, it is essential to choose an experienced and professional business. If the video production services are not topnotch, viewers will not watch the whole video.

1. Quality

Quality is non-negotiable when it comes to video production services. The video you present to your audience greatly influences their perception of your brand. If production quality and editing are poor, customers will think the same about your products and services.

However, quality in video production does not only pertain to the technical aspects of production but also the content of the video. Each video should tell a story, depict the brand persona and communicate the company values to create an emotional connection with the audience.

2. Style

One of the key elements to consider when searching for video production services is style. Creativity is one of the factors that help make videos engaging. Each video production company has a different style when it comes to content creation. This style can influence the type of audience that videos will appeal to the most. Therefore, it is not just about finding video production near you but finding a company that has the style and aesthetic that best suits your brand.

3. Budget

Several factors play into the cost of video production in Toronto. Though a sizeable budget goes a long way in ensuring quality production, a high-quality video does not necessarily have to be expensive. With prices varying significantly from one company to the next, we can work with you to create a video story that matches your budget.

4. Timeline

A lot of work goes into video production before the final video is released. It is a collaborative effort between the production company and the client and different personnel within the production team. As such, sufficient time must be dedicated to each project for it to be successful.

5. Customer Service

For a video marketing strategy to be effective, it must be continuous and consistent. Therefore, to get the best out of video production, you must find a company that’s easy to coordinate with. We believe that, regardless of the quality of their videos, if a company has poor customer service, you are better off continuing your search.

Never Compromise on Quality

The demand for video content is rising quickly. However, how well a video marketing campaign performs hinges on the quality of the videos. This is why you must let specialists in video production do what they love most. In return, you get a world of benefits.

If such a deal sounds good, Bee Video Productions is here for you. We offer high-quality and affordable video production services. Contact us today for professional and reliable video production in Toronto.

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