According to the government of Canada Small Business stats, there are almost 2 million businesses in Canada. The number three problem for these business, after lack of capital and recruiting, is marketing and discoverability. It is also a fact that video is the fastest growing and most popular new form of marketing. Therefore, it goes without saying that any company should have an effective video marketing strategy.
In the digital era, access toa wide audience is easy. However, it does not necessarily guarantee the desired results. Ad campaigns must be well thought out and highly informative and engaging. In this regard, videos are an effective way of capturing your target audience’s attention and passing on a message.
However, there are different types of videos that can be used for an ad campaign. With years of experience in content creation, I often urge my clients to use animated videos. In this article, I will give you an overview of animated explainer videos and how they differ from live-action videos. More importantly, I’ll highlight the key things to look out for when choosing an animated explainer video company.
What Are Animated Explainer Videos?
Animated explainer videos are short animated videos used to explain concepts or pass information regarding products and services. Such videos are an excellent marketing tool as they allow companies to communicate complex ideas in an engaging and easy to understand fashion.
Animated Vs. Live-Action Explainer
With explainer videos, companies can choose between animated and live-action videos. Here’s a comparison of the two types of explainer videos I suggest to my clients to show them why animated explainer videos might be what they need.
Whether you are making an animated explainer video to market products or for training purposes, there’s a specific message you want your audience to retain. As such, it should be easy for your audience to understand that message. Compared to live-action videos, it is easier to deliver messages to your audience clearly with the help of an animated explainer video company.
Another reason to look into the services offered by an animated explainer video company is cost. There is no need to hire expensive actors or book costly locations to shoot the video when it’s animated. Everything is done in-house using computers, thus eliminating many costs associated with live-action videos.
What do you want to communicate, and how do you intend to pass along the message? With live-action videos, using complicated concepts and stunts is challenging, if not impossible. Incorporating them will drastically increase the budget.
This is one of the reasons I recommend animated explainer videos. Not only is it easy to incorporate complex concepts and stunts, but they can be made uniquely to distinguish your brand without a significant cost increase.
Over time, some factors may change, thus requiring you to adjust your message or marketing approach. After shooting a live-action video, reacting to such changes requires going back to the drawing board and creating a new video.
In this regard, animated explainer videos are ideal, as it is easy to make changes and rework existing frames.
What to Consider When Selecting the Right Animated Explainer Video Company
Ultimately, the video company you choose to work with will determine the quality of production. To get the best value for your money, consider the following.
1. They Have a Great Portfolio
Companies that are good at what they do have a track record to show it. Before making any commitment, request to see samples of the work the video company has done and who they have worked with. If you have an idea of what concept to use, request similar samples. This will give you a clear indication of what to expect.
2. They Have a Good Reputation
Just because an animated explainer video company has good samples to show does not necessarily mean they are suitable for you. The quality of the production must be matched with exceptional service and timely delivery. Find out what their previous clients say about them and read their reviews.
3. Your Budgets Match Up
Though animated explainer video companies may offer somewhat similar services, there can be significant price differences. Inquire about their price plans and packages if available. The goal is to find a company within your budget that offers quality production services.
4. They Have a Proven Process
To ensure quality production and timely delivery, top video companies rely on specific time-bound processes. Ask whether they have a process and how long it has been in use.
Their process should include steps such as storyboarding, scriptwriting, animation, soundtrack selection, and voiceover. Only work with an agency that can clearly explain their process.
5. They Can Tell a Great Story
Good graphics, soundtracks, and appropriate voiceovers are vital for the success of an animated explainer video. However, if your message is not passed across well, the video will be ineffective. As you assess their works, do not solely focus on graphics. How they tell the story is just as important as it is what drives the message.
6. You Like Working With Them
For a video marketing campaign to be effective, it helps to have a consistent flow of videos. As such, when choosing a video company to work with, remember that it will often be a long-term relationship. If you do not enjoy working with them initially, you are better off looking for another agency.
7. The Lines of Communication are Always Open
It’s the minor details that distinguish a great animated explainer video from the rest. This can only be achieved if the lines of communication are always open. If your concerns and queries are not answered promptly, proceeding with the partnership may be too big a risk. On top of prompt responses, you want to work with a video company you are comfortable communicating with.
How Your Business Can Benefit from Animation and Explainer Videos
Working with a video company that provides animated explainer video services has a lot of benefits. Animated explainer videos make it easy for your audience to understand what you do and the specifics of your services in a clear way. This helps reinforce your brand.
Due to their fun and engaging nature, animated videos can also hold viewers’ attention longer, allowing them to retain more information. In turn, this boosts sales, making video companies a crucial component of digital marketing.
9 Ways to Use An Animated Explainer Video
One of the biggest misconceptions about animated explainer videos is that they are only suitable for showcasing products and services. However, by working with an experienced video company, you can utilize them for:
- Sales pitches
- Email marketing campaigns
- Email signatures
- Internal company training
- Social media
- Paid advertisements on social media
Service Is Just as Important as Production Quality
With years of experience in video production and marketing, I have realized that clients often want a mix of two things: quality and cost-efficiency. This is why I recommend animated explainer videos. Other than the cost benefits and quality they offer, you will also get unparalleled flexibility and the ability to make adjustments post-production.
Remember that it’s not just about the production quality a company provides, but also their overall service. At Bee Video Productions, we offer quality production and exemplary service and engage with you throughout the production process.
Contact us today to work with a video company that is as dedicated to your success as you are.