Video represents one of the most common ways people consume content. The same rules apply to your business. An effective training video delivers vital knowledge or information to targeted groups, like employees.
No two training videos are the same, and boring content will quickly lose viewers’ attention. Knowing what to include in a training video will help you communicate information to audiences in a way that allows them to retain the message and act upon it.
All training content has a purpose or goal, whether you need to teach employees a skill or instruct consumers about using a new product. Though the general idea of training content is to inform, not entertain, you can still make an impactful video by understanding what to include in a training video.
Types of Training Videos
When creating a training video, you have several format or style options available. Always consider your company’s brand to determine which video style best suits the business and the specific learning objective.
- Corporate Videos—internal videos showing employees how to interact with customers and employees
- Screencasts—training for new software or computer systems using a computer screen recording
- Presenter Videos—a live video that shows viewers how a service, product, or process works
- How-to Guides—videos show viewers how to do something step by step
- Interactive Videos—videos that ask viewers to respond to varying scenarios before seeing how decisions play out according to their answers
How to Create a Training Video
Producing instructional content may seem like a straightforward process, but the application is in the details. For example, knowing how to create content and what to include in a training video will help your company appear unique because the content will engage audiences and help them retain relevant information.
To get started, follow these steps.
1. Choose a Topic
Before you hit the record button, you must know why you are filming. Settle on a single topic relevant to your business or consumer needs.
People seek content that provides relevant information, and they will likely watch to the end of a video if the subject interests them.
You will better grasp the topics your training videos should explore by knowing your target audience. Who will view the content, and what will they need? Identify your target groups, explore their interests, and create single-topic training videos to answer their questions.
2. Select a Video Type
The video type you select will influence everything from the number of on-screen actors to budget to editing requirements. Consider your resources and deadlines before settling on a specific video format.
You should also consider your topic during the selection process. For example, if the training information involves complex business data for employees, a 30-second micro-video or screencast will not be as effective as a well-planned corporate video.
3. Develop a Script and Storyboard
Now that you have a video type in mind, it’s time to write the script. The actors, presenters, or narrators need to know what to say to communicate the intended message. After creating a script, you’ll need to make a storyboard, which uses simple images or sketches to plan the visual sequence of the video from start to finish.
After completing both the script and storyboard, review them carefully several times. Rehearse the script aloud to ensure that every sentence flows naturally and establishes a distinct pace and tone. The storyboard should match the flow of the writing.
4. Record the Content
Once you finish the prep work, you can now find a crew and record the content. Once filming begins, you can still make minor adjustments to the script or visual elements of the scene, such as a wardrobe change.
5. Edit the Video
When you have completed filming, you’ll need to edit the content. Video editing software provides tools to help you manipulate and arrange the video files to create a compelling story full of relevant information. You can also include graphics, adjust the audio, correct colour saturation, and more.
6. Review and Distribute Video
Be sure to review the completed training video several times to ensure smooth shot transitions and that the audio matches the footage. In addition, it helps to have another person like a colleague view the video because they may notice things that you unintentionally overlooked. For instance, they may see design mistakes or a typo in a graphic.
After you make the final touches on the training video, render the video editing software’s content to a video file. Then, finally, share it to a platform where your desired audience can view it.
Tips for Making an Effective Training Video
Once you know how to make a training video, it’s time to learn what to include in a training video. These features will ensure that your content effectively delivers instructional information and knowledge in a concise yet exciting manner.
- Shot Changes:Include regular shot changes to keep viewers engaged throughout the video. It makes the audience think they missed information, causing them to pay closer attention.
- Motion:Avoid boring videos that only have people standing and talking in front of a camera. You can generate natural engagement by showing shots with movement and action, such as swaying trees and people walking.
- Moderate Effects: Sometimes, visual and audio effects can emphasize a point or signify a change in tone or setting. For instance, you can use a black and white filter during a flashback to separate the scene from present actions.
- Lighting: Everything in a training video needs enough illumination for viewers to see the various elements. The light should come from the front of a scene to eliminate shadows.
- Steady Shots: Shaky recordings can make videos look unprofessional, and they can cause viewers to feel uneasy. Mount cameras on stable surfaces like a monopod to capture steady shots.
Turn to Bee Video for Visually Engaging Training Videos
Now that you know what to include in a training video, reach out to the experienced professionals at Bee Video Production to create your training content. We specialize in live-action and animated content while offering clients the flexibility they desire to bring their concepts to life.
With us, you can experience a time-tested video production process that doesn’t involve templates. So, to start your upcoming training video project, call (647) 625-9629 or contact us online today for assistance.