Today’s businesses understand the importance of an effective corporate video. Professionals use them for various purposes, from promoting products and services to customers to training new hires during orientation.
It makes sense for people to gravitate toward video content for information. About 95% of audiences retain messages from videos compared to the 10% of viewers who prefer reading text. Cultivating the ideal promotional corporate video helps increase sales, informs viewers of new products, and promotes brand awareness.
Producing a compelling corporate video takes a lot of talent and skill. Though there isn’t one specific formula for creating engaging content, keep in mind the elements that every successful video contains, which you can learn about below.
Why Are Corporate Videos Necessary?
Corporate videos are recordings a business makes for several purposes, including:
- Presenting information to investors and vendors
- Demonstrating new products or services
- Training employees
- Interviewing company leaders
- Collecting client testimonials or reviews
People absorb and retain information in different ways, including visually. For instance, about 75% of business professionals watch work-related videos online each week. Others, however, prefer to receive information from text content like blogs or news articles.
By producing an effective corporate video with a clearly defined message, you can reach more of your target audience, including colleagues. These types of videos make excellent marketing tools because they are shareable across multiple mediums like a website, YouTube, or social media platform.
The more people your corporate video reaches, the more positive interactions your company will have, whether increasing customer conversion rates from website traffic or better-trained employees.
7 Elements Every Effective Corporate Video Should Have
Corporate videos don’t have to be dull to deliver a message. They can be creative, exciting content that immediately grabs a viewer’s attention. A powerful video will motivate the viewer into action and leave a lasting positive impression about the brand.
If you want your corporate videos to be a success, be sure to include these elements.
1. Purpose
Consider the purpose of the video as the message it delivers or the action you want viewers to take. Perhaps your content seeks to gain new shoppers or showcase an upcoming product. Maybe the video provides instructions to teach co-workers how to improve a particular skill or service.
Whatever the purpose of your corporate video, you will use it to develop your video production plan. Everything about the video will center around the message and how viewers should perceive it. Even a video that’s more relaxed in nature should have a specific purpose, or you could waste time and money producing meaningless content.
2. Target Audience
Once you know your video’s purpose, you need to understand who the content targets. Not every message speaks to every person. It could be for customers, colleagues, investors, or other audiences.
Before script development occurs, create an audience profile to determine the best type of viewer for the content. Once you have an idea of who the corporate video is for, you can:
- Identify the target audience’s problems and present solutions.
- Speak in the language the audience understands best.
- Promote the video on platforms where the audience is most likely to see it.
By taking the time to get to know the target audience and take appropriate action according to the steps above, you can tailor the script and video shoot to that group’s specific needs. Otherwise, viewers may not deem your content relevant, engaging, or understandable.
3. Emotional Connection
Highly relatable videos appeal to the viewers’ emotions, including corporate content. Though it may be necessary to discuss facts, product features, protocols, statistics, and other technical details, viewers may find the content boring.
You will have a better opportunity to reach your audience, grab their attention, and motivate them to act by appealing to their emotions. You can accomplish this by encouraging presenters to speak as ifspeaking to one person instead of many. By appealing to the thoughts and feelings of one person, anyone viewing the corporate video can become engaged in the message due to a perceived personal connection.
4. B-Roll Footage
B-roll or additional footage provides a way to break up the visual monotony of watching a person speak on screen. An efficient way to include exciting shots into a corporate video includes incorporating footage about something an actor says explicitly.
For example, if someone discusses how to wear a new lipstick, you can add footage of someone expertly using the product. Coupling the extra shots with pleasant music will go a long way to keeping audiences hanging onto every word in the script.
5. Audio and Visual Elements
Putting sound and visuals together can make a powerful statement. People tend to remember content from excellent storytelling. Boredom makes people forget, while excitement lingers in people’s minds.
Combining music, action shots, and spoken word offers an excellent way to present information. Because there’s always something to hear and see, viewers feel more compelled to watch from beginning to end.
6. Quality
You don’t need a big budget to produce a valuablecorporate video. However, you will need quality content for your concept. To ensure that your video holds up to competitors and meets all its goals, you need to invest in professional assistance.
Inexperienced people who attempt to write, produce, film, and edit videos often find themselves leaving out vital components that enhance the viewer’s experience. They could also exceed their budget, miss deadlines, and put out content that fails to reach the target audience.
7. Production Assistance
Invest in your company’s corporate videomarketing strategies by hiring a professional video production company for each project. Choosing the right production team means you will have the experienced team you need to produce an engaging, comprehensive, polished corporate video that speaks directly to targeted groups.
Reach Out to Bee Video to Produce Your Effective Corporate Video
Creating an effective corporate video requires a vast amount of skill and experience. Whether you need your content for marketing or training purposes, Bee Video Production can bring your ideas to life on screen. As a leading video production company, we understand the importance of communicating messages through live-action and animated visuals.
Bee Video offers the best video services with concept flexibility at affordable prices. Call (647) 625-9629 or contact our team online today to begin your next corporate video production project.