Choosing the best medium to deliver information to colleagues, clients, consumers, and vendors will make a lasting impression on your audience. Commercial or corporate videos offer all businesses a way to showcase their creativity and draw attention to their brands.
About 81% of businesses include videos in their marketing strategyto some capacity, including social media and landing pages. While large corporations and companies tend to have no problem covering a commercial video cost, smaller businesses don’t always have that luxury.
Producing a high-quality video takes a lot of time, effort, planning, and, most importantly, money. However, you can reduce costs without sacrificing production quality.
Top 5 Contributing Factors to Commercial Video Costs
The idea that “you get what you pay for” certainly applies to commercial video production. That doesn’t mean you need to have an expensive budget to produce content. It does, however, mean you need to have enough funds to cover the production essentials.
Commercial video costs can quickly exceed several thousand dollars, depending on the scope of your project. The exact price varies by project, but creative services like those below can drive the cost up or down.
1. Pre-Production Consultations
Corporate videos should have the purpose of accomplishing something. Perhaps you will use the content for training new employees about customer service. Maybe your aim leans toward using social media to alert consumers about new products.
Whatever the reason for the video, you can accomplish your goals by ensuring that pre-production planning, scheduling, screenwriting, and storyboarding occurs before getting in front of a camera. You need to know how to structure the video to deliver the desired message, or the video won’t be successful.
Before filming, ask:
- Who is the target audience?
- What is the video’s objective?
- What elements should the video have, such as setting, products, etc.?
- What video style works best for the brand?
Most corporate videos find success when they include a human element, making the content relatable to audiences. Having a presenter or actor deliver messages on-camera makes an impact because it provides a sense of realism.
Hiring professional actors to be in a video can cost anywhere from $50 to $500 an hour. Having a skilled presenter with experience in front of a camera will make your video more engaging to audiences and create a stronger impression.
Every video needs direction to bring a script and storyboard to life. The director may oversee the entire project or work solely on the day of the shoot. In some cases, the person directing the video shoot also actsas the camera operator or art director responsible for ensuring the team communicates the message on-screen.
An experienced director knows how to use visuals effectively. Their average cost can range from $75 to $250 an hour.
4. Camera Crew
Depending on your project, you may benefit from a camera operator with strong cinematography skills. While it might not be necessary to have an extensive camera crew consisting of lighting grips, a data wrangler, or a director of photography, a skilled cameraman with high-quality equipment remains a must for any production.
After recording content, the editor takes responsibility for the work and interprets it to make the video appealing to audiences while delivering the desired message. Their skills motivate viewers to do something specific, such as buy a particular product, view your brand in a positive light, or work more efficiently.
As a fine artistic skill, editing requires technical expertise. Day rates for this aspect of commercial video production can be as high as $200 an hour.
5 Ways to Reduce the Cost of Video Production
Even though creative services can drive up commercial video costs, working within a modest budget and producing stunning results is still possible if you take the necessary steps.
1. Plan Accordingly
Consider pre-production planning as the most vital aspect of making a corporate video. Understand the needs of your video, iron out the details, and create a budget to accommodate those needs.
For instance, does your video need a specific type of set and several actors? Will it be live-action or animation? The more details you know about your content, the better budget decisions you can make.
2. Be Efficient
If you require several short corporate videos, it may be better to shoot them at the same time. Doing multiple shoots requires extensive pre-production planning, but it can help you be more conservative with the needs of each video.
For example, you could reuse sets for multiple shots or capture actors on a green screen for additional content.
3. Choose the Right Video Production Team
To make a successful video, you need a reliable video production team. Always collaborate with professionals who can work within moderate budget constraints and value communication.
Video production should be a partnership between your company and their team. If you choose a production team that can’t deliver the high-quality video you need on time, you’ll end up spending more money completing the work or hiring another company.
4. Cast Your Own Presenters
Sometimes, businesses will cast employees or colleagues with charisma and a natural talent for acting. By simply turning to your team for assistance, you can undoubtedly save money finding on-screen talent. If no one within your company has what it takes to present your content on camera, you can easily acquire amateur actors at a lower cost, especially for minor roles.
5. Keep the Videos Short
It’s no secret that a long commercial video costs more to produce than a short one. Make sure to keep content as straightforward as possible by tightening the script and cutting shots or sound bites that offer nothing to the final product. Not only is a shorter video better for smaller budgets, but it can also grab the audience’s attention faster.
Turn to Bee Video to Produce a High-Quality Corporate Video at an Affordable Price
Producing high-quality and engaging content doesn’t require a high budget. Controlling the commercial video cost is essential for video production, and having the right team on board can help you deliver your message effectively.
Bee Video Productions in Toronto stands as one of the leading video services available that scales projects to each client’s needs without reducing quality. We offer affordable live-action and animated video production services, so call (647) 625-9629 or contact us online today to get started.