When it comes to digital marketing, video content is no longer just a great addition to your marketing strategy, but an essential aspect. It is estimated that 82% of online content will be videos by 2022, which is 15 times higher than in 2017. Also, video content is 50 times more likely to drive organic search than plain text.
Though marketing videos can take different forms, the use of computer-generated imagery has proven to be an effective method as it quickly captures viewers’ attention. It also allows you to simplify complex concepts and can help you create great videos.
Many clients seeking motion graphics video production services often use the terms ‘motion graphics’ and ‘animation’ interchangeably. Though they are somewhat similar, there are some differences, and one is a subgroup of the other.
Are you in need of animation production services but aren’t sure whether animations or motion graphics are better for your strategy? In this article, you will learn about animation and motion graphics in detail, which term to use when describing your project, and the best time to use each style.
What Are Motion Graphics?
Motion graphics can be described as animated graphic designs. It is a type of animation that enables you to give otherwise static elements such as words a bit of life and energy with motion and sound.
For instance, if you want to present some infographics, you can use moving graphs that make it easy for viewers to follow and comprehend complex data. Want to spruce up your website? You can have your logo, name, and other features move around. All of these are examples of motion graphics at work.
By working with a motion graphics video production company, you get an effective method of communicating with your audience while adding depth to the message you wish to convey.
However, it is important to note that there are many different types of animated products. Adding motion to static characters is not always motion graphics. If you are telling a story with those characters, it’s probably better to describe that as animation.
Why Should You Choose Motion Graphics Video Production Over Static Infographics?
Compared to static infographics, motion graphics have some alluring benefits. For starters, you will be able to display complex ideas in a way that is not only simple to understand but also entertaining. This makes it easier for the audience to retain the message.
Also, motion graphics allows your brand to speak to different age groups. While sometimes cartoons and traditional animation may come off as childlike, motion graphics can add a fun and engaging element to your topics while not distracting from the message and still appealing to a more mature demographic.
What Is Animation?
Animation is a technique that employs the use of successive drawings, models, and even puppets to create the illusion of movement. These images are then played in quick succession to appear as a smooth-flowing video.
The use of images to create the illusion of motion or to make animated videos is effective because the human eye only retains an image for 1/16 of a second. When these images are played in quick succession, the brain views them as a single moving image.
Animation is broad and incorporates different styles, such as motion graphics, vector-based animation (2D), 3D animation, and CGI. What makes it challenging to set these sub-groups apart is that they are closely related, and similar techniques can be used to create them.
For instance, motion graphics video production is largely done using CGI. However, it is also possible to hand-draw motion graphics, as with animations. Primarily, the main difference between motion graphics and animation is content. With motion graphics, ordinarily static elements are brought to life to capture attention or to emphasize a point. Animation uses characters to tell a story and take the audience through an emotional journey.
Also Read: Why Do I Need An Animated Video?
Motion Graphics Vs. Animation: When to Use Each Technique
The demand for custom animated corporate videos has been increasing over the past few years. This trend is likely to continue over the coming years until video becomes the primary form of content online. And, within the video content category, animation has proven to be highly effective as it not only commands the attention of audiences but keeps them engaged. This can include both motion graphics and traditional animations.
When to Use Motion Graphics
Motion graphics can help you:
- Make your message more lively without losing the professionalism or seriousness of your brand
- Add elegance and sophistication to your videos
- Make abstract concepts charming and easy to understand
- Deliver business concepts more effectively
- Deliver educational material in an engaging manner
The best thing about motion graphics is that they are versatile. Because of this, you don’t always have to choose between motion graphics and other types of animation. Motion graphics can be easily incorporated into different forms of animation, allowing you to capitalize on the benefits of multiple styles.
When to Use Other Animation Techniques
There are different types of animations, and each is suitable for specific uses. For instance, motion graphics are ideal when you want to highlight something specific. If you’re going to expand on something, tell its story and create an emotional connection with your audience, other forms of animation will deliver better results.
The one you choose should ultimately depend on what you hope to achieve. For brand recognition purposes, custom animated corporate videos are perfect.
Creating Effective Video Marketing Tools
Undoubtedly, videos are the future of content, and animations are at the heart of it all. However, if you want to make the most of the tremendous opportunity videos offer, your videos must be creative, engaging, and, more importantly, of high quality. To do this, you must find a reliable animation video production company to help execute your vision.
Create Custom Motion Graphics and Animations with Bee Video
Are you looking for an animated video production company? Bee Video offers a wide range of video production services such as motion graphics video production, animation video production, and live-action videos. Reach out to us today for more information about our services or if you have any questions.
Also Read: Explainer Videos 101: What You Need to Know