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Undoubtedly, video marketing is fast becoming the most popular way of reaching customers in the digital era. Videos also have a way of captivating an audience’s attention and delivering messaging and information in an easy-to-understand way that sticks with them. This is why among businesses that use video, 93% feel that it increases their user’s understanding of their products and services.

When it comes to digital marketing, videos are a must-have as they help generate 66% more qualified leads than other marketing tools.  On top of that, they help increase brand awareness by over 50%. Among the various ways companies can use videos, animations and explainer videos are arguably the most effective.