Jan 28-2020

Let’s E-A-T!

Little by little, companies are bringing digital marketing in house as they become more and more digitally savvy. But what does digital marketing even mean anymore?

As in house marketing efforts continue to grow and evolve, so does the search engine algorithm and the way audiences consume content. So it’s always a race to keep ahead of the marketing curve. For many companies digital marketing has meant inundating their audiences with digital ads and popups. This has caused consumers to become increasingly resistant to these ads, now finding ways to block them altogether.

Video for social media is a tricky thing. On the one hand, it's absolutely essential to tell your brand story. And anything that is related to your brand should be…